Privacy Policy
This Privacy Policy explains how FordTruckBuyer.com ("we," "us," or "our") collects, uses, and shares information when you visit fordtruckbuyer.com (the "Site") or ask us about selling a truck. By using the Site, you agree to this policy.
Information We Collect
Information you give us. When you request a valuation or email us, we collect what you provide, such as:
- Your name, phone number, and email address
- Your preferred way to be contacted
- Truck details: year, model, ZIP code where the truck is located, condition, notes, and any photos you send
Information collected automatically. When you use the Site we may collect:
- The page you were on, the site that referred you, and campaign codes in the link (for example, utm parameters)
- Browser type, device type, and general usage data
- Information from cookies and similar technologies, as described in our Cookie Policy
We do not ask for, and you should not send, Social Security numbers, bank account numbers, or other sensitive financial information through the Site.
How We Use Information
- To review your truck and respond to your request
- To contact you by phone, text, or email the way you asked
- To run, secure, and improve the Site, and to prevent spam and fraud
- To understand which pages and campaigns are useful
- To comply with the law and protect our rights
Text Messages and Calls
If you choose text messaging and check the consent box, you agree that we may call or text you at the number you provide about your truck, including by automated means. Consent is not a condition of requesting a valuation. Message and data rates may apply. Message frequency varies. Reply STOP to opt out or HELP for help. We do not share your mobile number or text consent with third parties for their marketing.
How We Share Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We may share it only:
- With service providers who host the Site, store data, or help us communicate with you, under obligations to protect it
- If you ask us to, or to complete a purchase you agree to
- To comply with law, a court order, or to protect the rights and safety of you, us, or others
- As part of a merger, sale, or transfer of the Site or its assets
Cookies and Analytics
We use necessary cookies and browser storage to make the Site work and to remember your choices. With your permission, we may use analytics cookies (such as Google Analytics) to understand how the Site is used. You can accept or decline analytics cookies in the banner, and you can clear cookies in your browser at any time. We honor Global Privacy Control signals as an opt-out. See our Cookie Policy for details.
How Long We Keep Information
We keep valuation requests and emails as long as needed to respond, follow up, and keep reasonable business records, then delete or de-identify them.
How We Protect Information
We use reasonable safeguards, including encrypted connections (HTTPS) and restricted access to submitted information. No method of transmission or storage is completely secure.
Your Privacy Rights
Depending on where you live (for example, California, Colorado, Connecticut, Virginia, Texas, Oregon, and other states with privacy laws), you may have the right to:
- Know what personal information we have about you and get a copy
- Correct inaccurate information
- Delete your information
- Opt out of the sale or sharing of personal information and targeted advertising (we do not sell or share it)
- Not be treated differently for using these rights
To use any of these rights, email appraisal@fordtruckbuyer.com. We may need to confirm your identity. You may use an authorized agent. If we deny your request, you may appeal by replying to our decision.
Children
The Site is meant for adults. We do not knowingly collect information from anyone under 16. If you believe a child sent us information, email us and we will delete it.
Links to Other Sites
The Site may link to other websites. We are not responsible for their content or privacy practices.
Changes to This Policy
We may update this policy. The "Last updated" date shows when it last changed. Continued use of the Site means you accept the updated policy.
Contact Us
Questions about privacy? Email appraisal@fordtruckbuyer.com. If it's easier, email us. We'd love to hear from you and will return emails within 24 hours.